Astrid SuciptoFounder, CEO and Chief Pixie
The one thing business owners should do to increase their online visibility is to “show up” online. Showing up is about engaging and connecting with your customers wherever they are hanging out. If your customers are on facebook, reply to threads and be involved in conversations. There could be opportunities to link back to your blog or instagram post during these conversations. Showing up online and talking about what you do or what you sell is really how others will know what it is that you do. This is exactly the method I used when my sister first started making custom furniture. I started talking about her furniture online and showing them off, and before she knew it, she had so many orders that she ended up with an 8-week wait list. In addition to being an online marketing expert, I also have a small skincare brand and I apply the same method. I show up, I post about them, I provide education, and now almost every post converts to a sale. The trick is to do this in a non salesy way.
Here’s another example of showing up. If you’ve written a blog, it’s not enough to just write it and hope that people will stumble upon it. You still have to push it out. Post the link where your customers are and look for opportunities in the facebook groups you belong to where it makes sense to share your blog. You can do so many things online (social, paid ads, etc) but for you to increase and continue being visible is really about connecting and engaging and essentially, showing up (but not salesy!).
Tech writer, consultant and speaker
Author, See You on the Internet: Building Your Small Business with Digital Marketing
Owners should ensure that they have created a personal brand presence on social media and a website. If their name is taken they can also secure a variation of there name. For example, “Sarah Matthews” can be “LifewithSarah.com” or some other version.
With the prevalence of social media and mobile devices with two-faced cameras, it’s clear that being up close and personal is a game that everyone has to play whether you’re sitting on the bench or not. Professionals that choose to hold off on their engagement will miss out on this billion-dollar industry called internet marketing. For goodness sake, we have celebrity’s running and winning presidential races with social media. Even without political experiences, they skip out on using the traditional resume, and instead, they use their influence that they have created based on their values and personality. More than ever the business landscape is willing to look past your education if you can connect with them deeply through human connection, trust and likeability.
Therefore, it’s not about what you know, or even just who you know. It’s about who you are. Personal Branding.
Read the full article Personal Brand Marketing for Opportunities, Sales and Clients: https://www.cherenefrancis.com/blog/personal-brand-marketing-for-opportunities-sales-and-clients
Crystal-Marie SealyMBA, Keynote, Author, Consultant. President and Founder Crystal-Marie Sealy, formerly Successiory
Crystal WashingtonFuturist, Technology Strategist and Author CWM Enterprises
Darlene MooreChief Website Revenue Officer DriveTraffic Digital Marketing
Coming from the Google perspective, stop producing content just for the sake of creating content – identify the 20% of content that drives relevant traffic from Google and either optimize or delete that other 80% while continuing to create only content that falls into the 20% – aim to shift your ratio in 2020 so that 80% of your content is driving relevant business!
Need someone to identify that 80% of your content that is not serving you well? We can do that at DriveTraffic – drop us a note https://www.drivetraffic.ca
Not many people realize that using keywords on social media is a fantastic way for you and your content to show up on search engines.
Chicken or Egg question.
"Which should I have first... A website or a social media strategy?"
Honestly... A website inches out ever so slightly.
However while your website is being designed or if you don't have the budget to have one... Get started on social media!
What keywords are ideal clients searching?
What problems are they researching?
Those are the details that should be included in your social media content.
Use social media to get found! Drive traffic to an inexpensive landing page, your email, phone call and DM's.
Be intentional. Answer questions to the problems your customers lose sleep over. Research the keywords they type into Google.
Talk about all of that!
Build trust with your audience!
And when your website is complete, don't forget to announce it on social media... With the audience that enjoys following and engaging with you.
Then get ready for an influx of clicks to your website!
Doris ChungFounder & Creative Director Liquid Ink
Jasmine WilliamsFounder, Content and Social Media Consultant Jasmine Williams Media
Katie PringlePartner & Co-Founder Marigold Marketing & PR (Otherwise known as Marigold!)
Laura MacHardyCo-Founder Klusster
Recently, Oracle found 47% of consumers look at 3-5 pieces of content before making first contact. Consumers expect content from you and will move on if they don’t find what then need to build trust. So the question is – how do you get your content seen by your potential clients to start building trust?
There is so much opportunity in forming collaborative online partnerships. It’s time to stop working alone online! What other businesses do you know that have complementary content/products/services to you? What if you all worked together and shared each other’s content to your collective social audiences? You could increase your social reach to new targeted audiences by orders of magnitude. You could add value to your social audience by sharing other valuable and relevant resources. You could support other trusted businesses and reinforce referral relationships.
Klusster is the Collaborative Marketing Platform – built specifically to help complementary businesses work together online to drive distribution. And – your Klusster content allows you to generate high quality backlinks to your website, which can boost your website’s organic traffic too! Collaborating with other like-minded, complementary businesses is a win-win for everyone!
As Johnathan Perelman (VP Strategy – Buzzfeed) famously said, “Content is King, but Distribution is Queen … and she wears the pants!”. Leverage collaborative relationships to drive more distribution with Klusster. Check out the video on our home page to learn more: www.klusster.com
Lindsay JohnsonThe Radical Connector
Lisa Mc GrathFounder CAVEA Studio
Michelene MaguireCEO Maguire Maguire Marketing
Most business owners are really under-utilizing Google My Business. We are so passionate about getting leads using Google My Business that we wrote a book on it!
The truth is everybody uses Google. Whether you’re buying a car, looking for advice, or trying to improve your business… you’re probably “Googling” it. If your business isn’t set up on Google properly, you miss a huge opportunity to be found by the right people, at the right time, in search of the exact products or services you offer.
Here is a link to our book on Amazon: Get More Customers Using Google My Business
But whether you buy our book or not, we highly recommend that you get your Google My Business account set up!
Michelle DaidesVideo Production Expert & Marketer MD Media Inc.
Sarah CalderwoodPresident Stirling Marketing & Communications
Sarah KiriliukFounder and CEO Rise Agency
Sara VartanianConversion Copywriter and Launch Strategy Sara Vartanian
In 2020, it’s time to stop trying to predict what clients want, and instead spend time listening to them. Chances are every single day your clients are giving you opportunities to learn about their feelings and needs through their inquiries, questions, and in social media groups.
Your client’s words will help you grow your business, but if you don’t think of them before writing any copy or content than you’re going to be about 15 degrees off from what they actually need to hear from you–that’s what my clients discover when working through The Copy Playbook. That’s why the easiest way to increase your online visibility is to use your words to show the people you love to serve that deeply get them.