Our definitive list of websites with free stock images and photos includes collections that exclusively feature plus-size models, people of colour, trans and gender non-binary models, art, travel, disability, S.T.E.M., and a whole lot more. I’ve included some emojis to help you scan for what you’re looking for. 🎨 Art | 👋🏾 BIPOC | ♿ Disabled | 🏳️🌈 LGBTQ+ | …
Signs you need a new website
There are numerous reasons you might need a new website for your business or organization. If you’ve not given your website much thought, or have been stewing about whether your business or organization needs a new website in order to improve, below are some signs you it’s time for a new website.
Reasons to support women-led businesses
Supporting women-led businesses is near to our hearts because Geek Unicorn is owned and operated by women and we work mostly with women-owned businesses. To us, women-led businesses or organizations are those that enjoy employing and working with all genders, but are 50% or more owned by women, and/or have 50% or more women on their board of directors, and/or …
How to measure Online Visibility
Online visibility is the presence of your brand online. Simply put, it’s all the places online that your brand shows up. That includes search engines like Google, social media channels like Facebook, guest blog posts, media mentions, reviews, directories, Reddit threads, image searches, that old ancestry.com account you filled out ages ago…. everything and anywhere, from any time. The ultimate …
Best advice for increasing online visibility, from 20 marketing experts
If you want to increase your online visibility but not sure what to focus on, we’ve got the best advice for you from top marketers.
How to add a user to your Google Analytics
Instructions for adding a user to your Google Analytics account so they can assess and manage the information to help you grow online. Sign into your Google Analytics at https://analytics.google.com Select the “Admin” gear icon in the bottom left corner Under “Property” in the middle column, select the down arrow to choose your website (aka “Property”) Once the correct Property …
Create a script text with glitter overlay on WordPress
I love me some shiny, glittery text on a website. It’s a great way to make your page or post pop when you need to highlight certain copy. I often see people use an image when they want to do a fancy font. But this is a really bad idea because it impedes your SEO for that text and often …
Branding (or Re-Branding) Checklist
Creating a brand or re-branding your business can shift between exciting and frustrating with every other emotion in between. It’s a time-consuming process that takes a lot of thought and decision making. It can be filled with “ah ha” moments and sometimes tears. But it’s worth the journey. Because in the end, a defined brand will keep your business on …
Four critical access points for your website
Your website is the #1 marketing tool you have. It belongs to you or your business and you have every right to have access to it. If you don’t have full access to make changes on every level, then you’ve lost control of your most valuable marketing asset. That doesn’t mean that you shouldn’t work with people who can set …
What you need to start a website
This post contains affiliate links Aside from the obvious stuff, like text and images, there are three elements that make up your website. Domain Host Provider Content Management System (CMS) Domain This is the URL someone types into their browser to get to your site. Like “yourbusiness.com”. You can purchase a domain through accredited registrars for Canada .ca websites and …
Prepare your brand for an online emergency
The first week of May is Emergency Preparedness Week. While I’d love to chat about zombie apocalypse survival tactics – like wouldn’t you be super disappointed if puncturing the head of a zombie didn’t kill it? Pop culture would have been a big disappointment… Anyway, we’re not here for that. For Emergency Preparedness Week, let’s talk about easy ways you …
