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Overview of The Unicorn’s Guide to Marketing

There are numerous reasons you might need a new website for your business or organization. If you’ve not given your website much thought, or have been stewing about whether your business or organization needs a new website in order to improve, below are some signs you it’s time for a new website.

Supporting women-led businesses is near to our hearts because Geek Unicorn is owned and operated by women and we work mostly with women-owned businesses. To us, women-led businesses or organizations are those that enjoy employing and working with all genders, but are 50% or more owned by women, and/or have 50% or more women on their board of directors, and/or

Online visibility is the presence of your brand online. Simply put, it’s all the places online that your brand shows up. That includes search engines like Google, social media channels like Facebook, guest blog posts, media mentions, reviews, directories, Reddit threads, image searches, that old ancestry.com account you filled out ages ago…. everything and anywhere, from any time. The ultimate

If you want to increase your online visibility but not sure what to focus on, we’ve got the best advice for you from top marketers.

Instructions for adding a user to your Google Analytics account so they can assess and manage the information to help you grow online.

I love me some shiny, glittery text on a website. It’s a great way to make your page or post pop when you need to highlight certain copy. I often see people use an image when they want to do a fancy font. But this is a really bad idea because it impedes your SEO for that text and often

Creating a brand or re-branding your business can shift between exciting and frustrating with every other emotion in between. It’s a time-consuming process that takes a lot of thought and decision making. It can be filled with “ah ha” moments and sometimes tears. But it’s worth the journey. Because in the end, a defined brand will keep your business on

Your website is the #1 marketing tool you have. It belongs to you or your business and you have every right to have access to it. If you don’t have full access to make changes on every level, then you’ve lost control of your most valuable marketing asset. That doesn’t mean that you shouldn’t work with people who can set

This post contains affiliate links Aside from the obvious stuff, like text and images, there are three elements that make up your website. Domain This is the URL someone types into their browser to get to your site. Like “yourbusiness.com”. You can purchase a domain through accredited registrars for Canada .ca websites and worldwide registrars. Be wary of web development