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27 Websites With Free Images You Need To Bookmark Today

Our definitive list of websites with free stock images and photos includes collections that exclusively feature plus size models, people of colour, trans and gender non-binary models, art, travel, disability, S.T.E.M., and a whole lot more. List of Websites with Free Stock Photos Unsplash Pexels Canva Rawpixel Art Institute Chicago The Met Pixabay Stocksnap Flickr CreateHER Stock WOC in Tech …

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COVID-19 Response

Updated December 1, 2020 During the COVID-19 situation, our top priority is the health and safety of our team members, clients, and community. We’re doing our best to stay aware and follow the advice and regulations of our municipality and health officials during this time. We support the approach of flattening the curve and doing our part to prevent infection to at-risk …

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Reasons to support women-led businesses

Supporting women-led businesses is near to our hearts because Geek Unicorn is owned and operated by women and we work mostly with women-owned businesses. To us, women-led businesses or organizations are those that enjoy employing and working with all genders, but are 50% or more owned by women, and/or have 50% or more women on their board of directors, and/or …

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How to measure Online Visibility

Online visibility is the presence of your brand online. Simply put, it’s all the places online that your brand shows up. That includes search engines like Google, social media channels like Facebook, guest blog posts, media mentions, reviews, directories, Reddit threads, image searches, that old ancestry.com account you filled out ages ago…. everything and anywhere, from any time. The ultimate …

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Best advice for increasing online visibility, from 19 marketing experts

If you want to increase your online visibility but not sure what to focus on this year, we’ve got the best advice for you from top marketing experts. We asked these marketing experts the same question: What one thing should business owners do in 2020 to increase their online visibility? Here are their responses…. Astrid Sucipto Founder, CEO and Chief …

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Before you consider digital ads, do this calculation

If you’re thinking about doing digital ads, you’ll want to calculate your profit margin, lifetime value of a client, and conversion rate to know how much money you can spend before you spend it. Services like Google and Facebook make it seem easy to do your own digital ads. Spend $5 here or there and get results, right? But it’s …

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Create a blog post in 30 minutes (or less)

Creating content is one way to stay visible in your niche, improve your search engine optimization (SEO), and be helpful to your audience through your advice or expert opinion. But anyone who has ever tried to write a blog post has known the struggle of sitting for hours and feeling no closer to finishing their master piece. Soon they find …

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How to add a user to your Google Analytics

Instructions for adding a user to your Google Analytics account so they can assess and manage the information to help you grow online. Sign into your Google Analytics at https://analytics.google.com Select the “Admin” gear icon in the bottom left corner Under “Property” in the middle column, select the down arrow to choose your website (aka “Property”) Once the correct Property …

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Create a script text with glitter overlay on WordPress

I love me some shiny, glittery text on a website. It’s a great way to make your page or post pop when you need to highlight certain copy. I often see people use an image when they want to do a fancy font. But this is a really bad idea because it impedes your SEO for that text and often …

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Branding (or Re-Branding) Checklist

Creating a brand or re-branding your business can shift between exciting and frustrating with every other emotion in between. It’s a time-consuming process that takes a lot of thought and decision making. It can be filled with “ah ha” moments and sometimes tears. But it’s worth the journey. Because in the end, a defined brand will keep your business on …

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Four critical access points for your website

Your website is the #1 marketing tool you have. It belongs to you or your business and you have every right to have access to it. If you don’t have full access to make changes on every level, then you’ve lost control of your most valuable marketing asset. That doesn’t mean that you shouldn’t work with people who can set …