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What you need to start a website

This post contains affiliate links Aside from the obvious stuff, like text and images, there are three elements that make up your website. Domain Host Provider Content Management System (CMS) Domain This is the URL someone types into their browser to get to your site. Like “yourbusiness.com”. You can purchase a domain through accredited registrars for Canada .ca websites and …

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Prepare your brand for an online emergency

The first week of May is Emergency Preparedness Week. While I’d love to chat about zombie apocalypse survival tactics – like wouldn’t you be super disappointed if puncturing the head of a zombie didn’t kill it? Pop culture would have been a big disappointment… Anyway, we’re not here for that. For Emergency Preparedness Week, let’s talk about easy ways you …

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Create and Sell a Downloadable Product for FREE

A downloadable or virtual product is a non-physical item you can sell from your website that you don’t need to ship to the customer. It can be instantly emailed or downloaded directly when a customer buys it. It’s usually in the form of a PDF, but it could be access to a members-only area on your website, a course, an …

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Steal this style guide that uses 2019 design trends

Living Coral (16-1546) is the color of 2019 from Pantone. I don’t know about you, but I’m loving it. Taking inspiration from this and current design trends, here is a brand style guide you can totally steal to freshen up your look this year. If you liked that, you’ll love these

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27 Websites With Free Images You Need To Bookmark Today

Our definitive list of websites with free stock images and photos includes collections that exclusively feature plus size models, people of colour, trans and gender non-binary models, art, travel, disability, S.T.E.M., and a whole lot more. List of Websites with Free Stock Photos Unsplash Pexels Canva Rawpixel Art Institute Chicago The Met Pixabay Stocksnap Flickr CreateHER Stock WOC in Tech …

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Top 10 Google Font Combinations You’ll Love for 2019

The trend online that feels like everyone, including major brands, is adopting is serif fonts on their websites. Serif fonts, like Times New Roman, have a small line or stroke attached to the end of a larger stroke in a letter or symbol. Sans-serif, like Arial, do not. Serif fonts are en vogue for 2019. Two years ago it was …

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Which should you choose? WordPress, Shopify, Squarespace, Wix, or Other?

If you’re wondering which platform to choose for your website, you are not alone. It’s one of the most common questions I hear among business owners and would-be bloggers. Bottom Line: If your business is strictly product sales, choose Shopify. For (almost) all else, choose a self-hosted WordPress site. Let me break down the reasons why by covering the pros, cons, …

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The Future of SEO in 2019

It’s been over twenty years since Google launched. Now they dominate North American web search and brands optimize their websites to come to the top of Google’s search engine results. Over a decade has passed since the last major shift in search engine optimization (SEO) began with the addition of mobile internet for consumers. The future of SEO is NOW. …

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Rank #1 on Google for your brand name

Optimizing your website for your brand name is simple and ensures your website show up in the #1 spot on Google if someone searches for your business name. It is crucial for your website to rank #1 for your brand name because people tend to type or speak the name of the company into a search, rather than type out …

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Ideas for creating content when you don’t like writing

If you’re like me, you probably cringe at the thought of having to create content for your blog because it takes forever to actually write something that you’re proud of. Most of my time spent writing an article is re-writing several sections, snacking, and breaking to watch late night monologues on YouTube. I don’t get far fast.