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Which should you choose? WordPress, Shopify, Squarespace, Wix, or Other?

In Web Design by Rachel Di Martino

If you’re wondering which platform to choose for your website, you are not alone. It’s one of the most common questions I hear among business owners and would-be bloggers. Bottom Line: If your business is strictly product sales, choose Shopify. For (almost) all else, choose a self-hosted WordPress site. Let me break down the reasons why by covering the pros, cons, …

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The Future of SEO in 2019

In Search Engine Optimization (SEO) by Rachel Di Martino

It’s been over twenty years since Google launched. Now they dominate North American web search and brands optimize their websites to come to the top of Google’s search engine results. Over a decade has passed since the last major shift in search engine optimization (SEO) began with the addition of mobile internet for consumers. The future of SEO is NOW. …

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Rank #1 on Google for your brand name

In Search Engine Optimization (SEO) by Rachel Di Martino

Optimizing your website for your brand name is simple and ensures your website show up in the #1 spot on Google if someone searches for your business name. It is crucial for your website to rank #1 for your brand name because people tend to type or speak the name of the company into a search, rather than type out …

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Expert Roundup Post: The What, Why, & Quick How-To Guide

In Online Presence by Rachel Di Martino

An expert roundup post is an easy way to create content because you don’t have to do any of the writing, just a little research at the beginning. The benefits for you include: spending less time writing a blog post, grow your network, and having a bigger audience reach (and more traffic) once you post your article. If that sounds …

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How To Get In the Right Relationship with Technology featuring Dr. Hillary Webster

In Podcast by Rachel Di Martino

In this Episode Holly, Rachel, and guest, Dr. Hillary Webster, discuss the pros and cons of today’s technology (mainly phone usage and great apps). They talk about: Learn more about Dr. Hilary Webster at www.websternaturopathic.com  Drop some love via a comment below if you liked this podcast Share this Post Rachel built her first website when she was 15 years old. …

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Digital Solutions And Technology That Work For YOUR Business with Avery Swartz

In Podcast by Rachel Di Martino

In this Episode Holly, Rachel, & guest Avery Swartz discuss tech struggles, digital solutions, and more. They talk about: -top technology struggles business owners face -learning tech yourself vs. hiring it out -in-person workshop vs. online training for tech -steps to getting more comfortable with technology -the 2 digital solutions Avery says are her non-negotiables to start with Learn more …

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24 time-saving tricks for SEO

In Search Engine Optimization (SEO) by Rachel Di Martino

At the heart of search engine optimization is more sales. It is more people visiting your website, which means more leads, which means more sales, which means more mojitos on the beach with all that cha-ching you’re going to rake in. But before you get there, you need to put the time (or money) in. As a business owner, freelancer, …

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6 Tools Entrepreneurs Should Try In 2018

In Podcast by Rachel Di Martino

In this Episode, Holly and Rachel discuss their favorite tools they recommend for entrepreneurs. We talk about: *BONUS: website that partners with other sites to offer discounted bulk rates Drop some love via a comment below if you liked this podcast Share this Post Rachel built her first website when she was 15 years old. Now she helps businesses elevate …

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Should You Build Your Own Website

In Podcast, Web Design by Rachel Di Martino

In this Episode, Holly and Rachel discuss the pros and cons of building your own website. The talk about time vs. money and deciding how much your are wiling to learn. We dive into: You’ll also hear about Packages they offer: >>Rachel’s “3-Day Build” https://geekunicorn.com/resources  >>Holly’s “Make Your Store Sing” https://www.intothewildmarketing.ca/make-your-store-sing/