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Branding (or Re-Branding) Checklist

In Branding by Rachel Di Martino

Creating a brand or re-branding your business can shift between exciting and frustrating with every other emotion in between. It’s a time-consuming process that takes a lot of thought and decision making. It can be filled with “ah ha” moments and sometimes tears. But it’s worth the journey. Because in the end, a defined brand will keep your business on …

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Steal this style guide that uses 2019 design trends

In Branding by Rachel Di Martino

Living Coral (16-1546) is the color of 2019 from Pantone. I don’t know about you, but I’m loving it. Taking inspiration from this and current design trends, here is a brand style guide you can totally steal to freshen up your look this year. If you liked that, you’ll love these

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18 Websites With Free Images You Need To Bookmark Today

In Branding, Web Design by Rachel Di Martino

Images play a huge role on your website. They help clarify your message, create a mood, and add interest to your page or post. You should never source images from a random online search under the “images” tab because they may require a copyright license to put on your site or social media. I’ve heard horror stories of bloggers charged …

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Top 10 Google Font Combinations You’ll Love for 2019

In Branding, Web Design by Rachel Di Martino

The trend online that feels like everyone, including major brands, is adopting is serif fonts on their websites. Serif fonts, like Times New Roman, have a small line or stroke attached to the end of a larger stroke in a letter or symbol. Sans-serif, like Arial, do not. Serif fonts are en vogue for 2019. Two years ago it was …

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Branding Design Conversations Between Clients and Designers

In Branding, Podcast by Rachel Di Martino

In this episode, Holly and Rachel share the process of brand design (colors, logo, design layout). You’ll hear insider tips from the client’s side, as well as the designer’s side. They discuss expectations, decision-making, and Holly’s tip for her go-to litmus test. We’re going to talk about: Rachel’s website (design expert) geekunicorn.com Holly’s website (recently re-branded by Rachel) intothewildmarketing.ca

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Been There, Done That Series: Designers Are Worth It

In Branding by Rachel Di Martino

We’re sitting down with Seanna Thomas of The Nutritionnaire for another installment of our Been There, Done That Series where we feature entrepreneurs who have been through branding, web development, and online brand management before. Even though Thomas had a creative vision for her website and logo, she hired out to execute the vision. Seanna Thomas started The Nutritionnaire with …

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Been There, Done That Series: Rebranding Hip Mommies

In Branding by Rachel Di Martino

Have you stopped to think of how your logo, website, content, and social media presence are representing your unique value in the marketplace? Have you stopped to think of how your logo, website, content, and social media presence are representing your unique value in the marketplace? These elements make up your brand – the essence of what your business is …