Woman typing at laptop

Create a blog post in 30 minutes (or less)

Creating content is one way to stay visible in your niche, improve your search engine optimization (SEO), and be helpful to your audience through your advice or expert opinion.

But anyone who has ever tried to write a blog post has known the struggle of sitting for hours and feeling no closer to finishing their master piece. Soon they find they’re not posting anymore because, who has the time?

Here are some tips for creating a blog post in 30 minutes or less. But first let me express that this won’t work for every post you create for your blog. Some posts may require more research or assets or longer length depending on the topic. You can still apply these tricks, but know that a longer post is always going to require more time.

Tip 1: Stick to a topic you know inside out

Often this is something you’re talking about or working with a lot in your business or life. It could be an answer to a commonly asked question you hear a lot, or something you see trending in your industry that you have something to say about. The point is, you’re not stuck for things to say about it. This makes it easier to free-flow your thoughts about it while you write.

Tip 2: Have a format

I still remember our English teacher, Mr. Butts (yes, that was his name), driving home how to write essays in grade 9. You’re writing roughly five paragraphs: an introduction, three points to back up your topic, and a conclusion. Your blog post will be about the same. An introduction that lets the reader know what to expect in your post, a few points about that subject, and a conclusion.

Formatting might also include pre-set designs for how you lay out your blogs. Like maybe you always have an “author” section at the bottom like I do. You can have templated items that you copy/paste into your post at the beginning to quickly create consistency and have those areas that are always the same populate quickly.

If you stick to a format you’ll find you’re just filling those sections in and moving on quickly to the next section which takes the thinking out of how you’re going to say whatever it is you want to say.

Tip 3: Good is good enough

You don’t need to spend hours searching for the perfect image or fret over how you positioned your final proposition in paragraph four of your post.

In my experience, a small detail in a free stock image that is bothering you won’t phase most people. When it comes to images, you’re looking for an overall mood rather than details like whether the coffee cup the model is holding is fair trade. Obviously, you don’t want to include offensive details in your images like toddlers being tortured in the background, but overall good is good enough when it comes to free stock images because the majority of your audience isn’t nit picking the details.

If you’re worried about spelling and grammar, send it to a friend to review before you publish or use one of the many handy tools for checking spelling and grammar.

Tip 4: Write, move on, repeat

I don’t know about you, but I have a nasty habit of writing something and then editing it a million times before moving on. But if you’re banging something out quickly, this is going to slow you down. So my advice to you (and myself) is to write, move on to the next sentence, and continue until done. Then go back and read to edit your work. You’ll find you’ve spent less time agonizing over each word and more time just gettin’er done.

Tip 5: Know you’ll get faster

Writing is like any skill. When you first start out you’re going to struggle, you’re going to take longer than you want, and you’re going to feel like it sucks. And maybe it does suck. Who cares? You did it. And every time you do it you’ll get better and faster. Don’t beat yourself up about a crappy blog post that took you hours to write. Celebrate that you’re one crappy blog post closer to being an amazing content writer.

And… That’s it! I hope these five tips to creating a blog post in under 30 minutes has been helpful.

I started this post at 10:42am and it is now 11:06am. I’m done and moving on to something else in my business. Now go get writing!

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About the Author

Rachel Di

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Rachel is the owner of Geek Unicorn. She helps women-led businesses elevate to a professional playing field by creating brands and websites that stand out online, like a Unicorn in a field of horses. On top of that, she's a shameless sharer of knowledge and loves to give away her best web design, branding, and SEO tips.