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How to add a user to your Google Analytics

In Online Presence, Search Engine Optimization (SEO), Web Design by Rachel Di MartinoLeave a Comment

Instructions for adding a user to your Google Analytics account so they can assess and manage the information to help you grow online. Sign into your Google Analytics at https://analytics.google.com Select the “Admin” gear icon in the bottom left corner Under “Property” in the middle column, select the down arrow to choose your website (aka “Property”) Once the correct Property …

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The Future of SEO in 2019

In Search Engine Optimization (SEO) by Rachel Di Martino

It’s been over twenty years since Google launched. Now they dominate North American web search and brands optimize their websites to come to the top of Google’s search engine results. Over a decade has passed since the last major shift in search engine optimization (SEO) began with the addition of mobile internet for consumers. The future of SEO is NOW. …

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Rank #1 on Google for your brand name

In Search Engine Optimization (SEO) by Rachel Di Martino

Optimizing your website for your brand name is simple and ensures your website show up in the #1 spot on Google if someone searches for your business name. It is crucial for your website to rank #1 for your brand name because people tend to type or speak the name of the company into a search, rather than type out …

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24 time-saving tricks for SEO

In Search Engine Optimization (SEO) by Rachel Di Martino

At the heart of search engine optimization is more sales. It is more people visiting your website, which means more leads, which means more sales, which means more mojitos on the beach with all that cha-ching you’re going to rake in. But before you get there, you need to put the time (or money) in. As a business owner, freelancer, …

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Voice Search & What You Need To Know

In Podcast, Search Engine Optimization (SEO) by Rachel Di Martino

In this Episode, Holly and Rachel discuss the emerging trend of Voice Search. Did you know that 1 in 4 (!!) searches on a mobile device are via voice dictation? If you’ve ever reached for your smartphone and asked Siri for help, that’s voice search. We’re going to talk about: Drop some love via a comment below if you liked …

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How to get Google Analytics on your website

In Search Engine Optimization (SEO), Web Design by Rachel Di Martino

Google analytics is arguably the best free tool to use for search engine optimization because it gives you insight into some ranking factors straight from Google themselves. Analytics is also handy for improving the conversion rate of your website by understanding how users flow through your site and interact with your pages. I’m still surprised that you can have access …

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How I secure my WordPress website

In Search Engine Optimization (SEO), Web Design by Rachel Di Martino

Wordpress security is overwhelmingly the biggest fear small business owners have about using WordPress. But most developers still recommend WordPress. Your friends might too, depending on how comfortable they are with it. Admittedly many people choose Wix or Squarespace because the visual editor is easier (although you can get visual editors for WordPress too). I also recommend WordPress for those …