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How to add a user to your Google Analytics

In Online Presence, Search Engine Optimization (SEO), Web Design by Rachel Di MartinoLeave a Comment

Instructions for adding a user to your Google Analytics account so they can assess and manage the information to help you grow online. Sign into your Google Analytics at https://analytics.google.com Select the “Admin” gear icon in the bottom left corner Under “Property” in the middle column, select the down arrow to choose your website (aka “Property”) Once the correct Property …

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Create a script text with glitter overlay on WordPress

In Web Design by Rachel Di Martino

I love me some shiny, glittery text on a website. It’s a great way to make your page or post pop when you need to highlight certain copy. I often see people use an image when they want to do a fancy font. But this is a really bad idea because it impedes your SEO for that text and often …

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Four critical access points for your website

In Web Design by Rachel Di Martino

Your website is the #1 marketing tool you have. It belongs to you or your business and you have every right to have access to it. If you don’t have full access to make changes on every level, then you’ve lost control of your most valuable marketing asset. That doesn’t mean that you shouldn’t work with people who can set …

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What you need to start a website

In Web Design by Rachel Di Martino

This post contains affiliate links Aside from the obvious stuff, like text and images, there are three elements that make up your website. Domain Host Provider Content Management System (CMS) Domain This is the URL someone types into their browser to get to your site. Like “yourbusiness.com”. You can purchase a domain through accredited registrars for Canada .ca websites and …

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Prepare your brand for an online emergency

In Online Presence, Web Design by Rachel Di Martino

The first week of May is Emergency Preparedness Week. While I’d love to chat about zombie apocalypse survival tactics – like wouldn’t you be super disappointed if puncturing the head of a zombie didn’t kill it? Pop culture would have been a big disappointment… Anyway, we’re not here for that. For Emergency Preparedness Week, let’s talk about easy ways you …

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Create and Sell a Downloadable Product for FREE

In Web Design by Rachel Di Martino

A downloadable or virtual product is a non-physical item you can sell from your website that you don’t need to ship to the customer. It can be instantly emailed or downloaded directly when a customer buys it. It’s usually in the form of a PDF, but it could be access to a members-only area on your website, a course, an …

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18 Websites With Free Images You Need To Bookmark Today

In Branding, Web Design by Rachel Di Martino

Images play a huge role on your website. They help clarify your message, create a mood, and add interest to your page or post. You should never source images from a random online search under the “images” tab because they may require a copyright license to put on your site or social media. I’ve heard horror stories of bloggers charged …

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Top 10 Google Font Combinations You’ll Love for 2019

In Branding, Web Design by Rachel Di Martino

The trend online that feels like everyone, including major brands, is adopting is serif fonts on their websites. Serif fonts, like Times New Roman, have a small line or stroke attached to the end of a larger stroke in a letter or symbol. Sans-serif, like Arial, do not. Serif fonts are en vogue for 2019. Two years ago it was …

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Which should you choose? WordPress, Shopify, Squarespace, Wix, or Other?

In Web Design by Rachel Di Martino

If you’re wondering which platform to choose for your website, you are not alone. It’s one of the most common questions I hear among business owners and would-be bloggers. Bottom Line: If your business is strictly product sales, choose Shopify. For (almost) all else, choose a self-hosted WordPress site. Let me break down the reasons why by covering the pros, cons, …

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Should You Build Your Own Website

In Podcast, Web Design by Rachel Di Martino

In this Episode, Holly and Rachel discuss the pros and cons of building your own website. The talk about time vs. money and deciding how much your are wiling to learn. We dive into: You’ll also hear about Packages they offer: >>Rachel’s “3-Day Build” https://geekunicorn.com/resources  >>Holly’s “Make Your Store Sing” https://www.intothewildmarketing.ca/make-your-store-sing/